1 - Backend Developer: Daniel Wallace
2 - Front-end Developers: Kodee McIntosh, Julius Williams
1 - Creative Director: Lee Guile
1 - Visual Design: Jared Perry
1 - Warehouse Manager : Nick Spurlock
Photographers, Content Creators, Ages 24-45, male/female
For context: Parachut built the first circular marketplace to access creative gear. By paying a monthly subscription, you could access a set amount of equipment and swap at any time. The inventory came from individual owners looking to monetize their idle gear. In an effort to raise brand awareness and increase monthly MRR, the company decided to create an in-house ambassador program where participants could earn a commission from new camera gear subscriptions.
With a small team, I played multiple roles in the creation of this project including spearheading the strategy of identifying the structure, benefits, rollout, and relationship management. I helped design with conversion research, UX flow, and copywriting. Lastly I promoted the program on Instagram, managed lead follow-ups and ran a giveaway.
I had the pleasure of working with Kalee on a collaboration at the beginning of 2020. Kalee was my point person who not only ironed out the finer details, but collectively brain stormed with me to create a mutually beneficial project that aided both of our businesses. In a time of economic uncertainty, Kalee helped me get an edge with my audience by creating an opportunity that could genuinely help them during the pandemic. And thus, it created trust between my audience and my brand
— Madeline Javier
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Dashboard for Parachut Earn partners. Earn partners who submitted their camera gear for subscription rental onto the marketplace could submit gear to circulate, check earning potential, monitor earnings, make transfers to bank and request gear back at any point.
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